By the time you complete this course, you'll be able to:

  • Consider the experience you’ve had marketing your course so far and set goals for your new launch, so that you have a clear focus for your sales targets
  • Build a high-converting sales page that’s attractive and informative, so that you can generate more sales 
  • Earn immediate income by selling your course to existing customers who can benefit, so that you have additional revenue to spend on your launch and testimonials to use in your marketing
  • Implement powerful tactics to increase sales and convert more customers, so that you can ensure your launch is a success
  • Create the sales funnel you need to sell your online course, so that you attract and convert visitors to happy, successful customers
  • Fill each level of your sales funnel with enticing content that shows the value you and your course offer, so that the right people are excited to enroll as students
  • Design and present a high-impact webinar to educate and inform prospective customers, so that buying your course is a no-brainer 
  • Deliver sequences of engaging emails to build relationships and generate excitement around your course, so that you get more conversions
  • Assess whether to use paid advertising to get sign-ups for your funnel, so that more potential customers enter your system and purchase your course
  • Seek out appropriate partners to promote for you, so that you widen your market, reach more people who need your course, and make more sales
  • Set up an evergreen system to sell your course on autopilot, so that your course is accessible to anyone at any time and you make sales while you sleep
  • Consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set for this course and develop further.

  • 0 Videos

  • 0 Quizzes

  • 0 Worksheets

  • 4 Files

Welcome

  • Downloads / Welcome

  • Learning Objectives

Module 1 – Get Ready to Market Your Course

  • Reflect on Your Experience

  • Be Clear about What You Want

  • Finalise Your Course

  • Action Steps

Module 2 – Build Your High-Converting Course Sales Page

  • The Elements of a Great Sales Page

  • Boost Conversions with Video

  • How Does Your Page Flow?

  • Action Steps:

Module 3 – Start with Your Easiest Sales

  • Make Direct Sales

  • Action Steps

Module 4 – Use Proven Tactics to Increase Sales

  • Boost Your Sales Conversion Rate

  • Make It Easy for People to Pay

  • Action Steps

Module 5 – Create Your Course Sales Funnel

  • Why You Need A Sales Funnel

  • Two Main Types of Launch

  • Your Launch Countdown

  • 10 to 12 Weeks Before Launch

  • 3 to 4 Weeks Before Launch

  • 1 to 2 Weeks Before Launch

  • Between Cart Open and Cart Close

  • Action Steps

Module 6 – Fill Your Course Funnel with Enticing Content

  • Create Your Sales Funnel Content

  • Stage 1 - Attract Your Ideal Student

  • Stage 2 – Grow Your List with a Lead Magnet

  • Stage 3 – Convert Your Leads to Buyers

  • Action Steps

Module 7 – Maximize Conversions with a Webinar

  • Why Webinars?

  • Targets for Your Webinar

  • Prepare for Your Webinar

  • Webinar Best Practices

  • Action Steps

Module 8 – Write Your Launch Emails

  • The Importance of Email Sequences

  • Relationship Building Sequence

  • Pre-Launch and Launch Sequence

  • Action Steps

Module 9 – Using Advertising to Attract Leads

  • Set an Advertising Budget

  • Paid Advertising

  • Social Media Advertising

  • Action Steps

Module 10 – Enlist Partners and Affiliates to Promote Your Course

  • Affiliates or Joint Venture Partners?

  • How to Find Affiliates

  • Get Organised for Your Affiliate Partners

  • Action Steps

Module 11 – Sell Your Course on Autopilot

  • Evergreen Funnels

  • When to Create an Evergreen Funnel

  • Action Steps

Module 12 - Review and Refine

  • Tracking Metrics

  • Troubleshooting

  • What You Learned

  • Action steps:

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